Posts in BTS

A little behind the scenes action at some of the shoots from November. 

BTSAtif AteeqBTSComment

I love working directly with brands, it allows me to foster a relationship that's build on trusting each others vision and creating a beautiful and engaging product that we are both happy with. I started working with Carolina Herrera a few months back when they asked me to shoot their resort presentation and visually we just clicked. I had a great time shooting it and the content I created was exactly what they were looking for.

Since then we have been working closely on a few projects the most recent of which was this BTS video of their bridal campaign. I wanted to go with a softer more romantic feel for this and though its really different with most of my other videos I was really happy with the way it came out. And the music Amaad Bhatti created for this was the perfect marriage (pun intended). 

Moving forward you will see a bunch more work that I will be creating for them. The next project will be to shoot their show at fashion week, which i'm super excited about. 

Mountain Town Life

One of the perks of my job is that I get to travel a fair amount. This past trip we were shooting a video dealing with Sundance for & Nissan in Park City, Utah. I've never really spent any time in these small ski/mountain towns so this was a nice little change of scenery. I always come back from a trip and am annoyed that I didn't take enough photos and this time I especially failed, mainly because we were so busy running from one location to the next. I did manage to capture a few shot though.



Blog, BTS, TravelAtif AteeqComment
Sauza Sparkling Margarita - BTS

A few months back I had the opportunity to work on a web commercial for Sauza's 'Sparkling Margaritas' brand. This was one of the bigger productions that I have directed and had an amazing team to support my vision. Glam Media casted 5 different food and style bloggers to participate from within their network and we threw a colorful girls night-in dinner party and made sure we filmed it all. Below are some BTS photos and the final product that came out of a long days work. A big thank you to all the bloggers who participated, Sauza for the opportunity and to the whole Glam Media team for making this come to life so smoothly.

Blog, BTSAtif AteeqComment