Paris makes me rethink my whole stance on

never wanting to move away from New York.

It's the only other city I've been to that has the kind of charm and swag that's inspiring and up lifting. Even gloomy, rainy days somehow feed into the romance of the landscape. I've really been feelin' it and I'm thrilled that I get to go there a bunch recently. 

I work with Swarovski consistently and their Paris office often have activations and events that need content. They really understand the value video plays into them sharing their story with the world and our partnership is a true collaboration of ideas and vision which makes it even more fun to work with them.   

This couture week they invited me to Paris to create a few really fun videos  

  • Backstage and runway of the Alexandre Vauthier show
  • The Vogue Gala
  • Schiaparelli runway show
  • A private viewing of the Swarovski Atelier Fine Jewelry Collection
  • Documentation of Swarovski's presence at the 70 Year Anniversary Exhibit at Les Arts Decoratifs

This was a crazy week of non stop work but each project was truly a wonderful experience that I feel blessed to have had. 

I also was able to check out the Lourve and the Eiffel Tower up close for the first time, ate some of the best sandwiches I've ever had and kept on running into Bella Hadid - to the point where I think its awkward that she hasn't introduced herself to me yet. 

It's fun...its always fun. And I hope I keep coming back here. 

Atif AteeqComment