I've been really busy - not the kind that drains you and leaves you lifeless but the kind that fills you up with adrenalin and and keeps pushing you harder. The bulk of work that I have been doing has been video related but am also working on some project with a UX and interaction design focus. A few weeks ago I was asked to come to Los Angeles to shoot two videos, each a week and a half apart from each other. Instead of flying back and forth I decided to stay out in LA and get a feel for the city since I haven't really spent much time out there.

As a New Yorker you are kinda programmed to hate on LA - roll your eyes at everything closing at 2am, snark at how you have to drive everywhere and side-eye the fashion - but I decided to give it a shot and  go in with an open mind and take in everything LA had to offer.

Atif Ateeq in LA-1 Atif Ateeq in LA-2 Done hate on my airplane bathroom selfies...

Atif Ateeq in LA-3 Atif Ateeq in LA-4 For the first half of my trip I stayed at the Petit Ermitage, a really dope little hotel tucked away in West Hollywood. This was also the location for the first shoot that I was doing for Sauza on the amazing rooftop overlooking all of LA. If you are ever struggling to figure out where to stay out there I highly recommend it. The service was great and I always felt comfortable, whether it was lounging in the room or taking a meeting poolside.


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Atif Ateeq in LA-7 Let me keep it 100 for a second: yes I love grabbing some In-n-Out as a tradition for New Yorkers who go out west BUT there is nothing spectacular about the food. It is over hyped to the point where a great burger starts to feel just OK because in your mind you have built it up way too much. Don't get me wrong, it is great, but it does not blow the minds of my tastebud. Ok, end rant.

Atif Ateeq in LA-8 No one photographs their food in LA except for New Yorkers.

Atif Ateeq in LA-9 Processed with VSCOcam with t3 preset I have a funny story about my rental car experience. After I landed I head over to Enterprise to pick up the car my client had booked for me. I get there and the attendant takes me to the lot and shows me my regular-ass-sedan option. I'm browsing but I keep looking over at this all black convertible Mustang. The attendant, Max, goes "You really want that don't you. Well it will be an additional $50/day". I brush it off because I'm getting a car paid for by my client and see no reason (except to stunt) to upgrade, so I decline. Max pulls me aside and whispers that if I give him a generous tip he would give me a free upgrade. DONE! I handed him some cash and drove out of there in that ride. Best move I made the whole trip.

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Atif Ateeq in LA-16 I had been wanting to goto Blind Barber LA pretty much since the day it opened. I was really happy that I got a chance to check it out, get a cut there and have a night. Aesthetically the place mirrors the feel of the NY shop but the vibes are different. It definitely has its own personality - it's the equally cool sibling but has it own swag. The best part was that Jeff was also in town on some business and we got a chance to kick it it out here.

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Atif Ateeq in LA-22 Atif Ateeq in LA-25 It's not really a night if you don't end updrunkenly getting tacos from a truck.

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Part of why Jeff was out there was for this this GQ event that BBLA had a pop-up shop for.

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The second shoot I was doing out there was for Nissan where we were featuring the Juke in a video covering the release of the XBOX One gaming console.

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Chris the DP, getting ready to take some beauty shots of the Juke.

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Milk studios hosted the release of the Xbox One. This was a lot of fun, Deadmau5 rocked the event and I got a chance to meet the dudes from Workaholics.

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I have a few more things that I'd like to say about my trip out in LA but that'll have to come in another post. For now, peace and love.