HAPPYMONDAY created all the social video content for the Cabana Trade Show in NYC. In addition to the below recap video we created daily recaps and Instagram stories for all three days.

Click here for the full set of content. 

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Last Trip of 2017 : Northern California
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I've been completely focused on HAPPYMONDAY for the last few months. It's kept me busy and tired, inspired and completely thrilled about the direction things are heading in. 

That's why it's quiet here on my site.

If you want to see most of the work I've been doing you can find it all on

🤔 So, what is HAPPYMONDAY? 
It's a company I just launched, a content studio that helps brands create great videos for social media. We work closely with brands and find innovative ways to think about content that helps amplify their story in an authentic and fun way. 🎥
Humai and I started this project together and it's been an incredible ride. We've been traveling and learning so much - creating content for incredible brands I only dreamed of working with.

It's been real and 2018 is looking even bigger with us kicking the year off creating videos during the Golden Globes and then at the Sundance Film Festival. 

Going to try and share more here. 


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Paris makes me rethink my whole stance on

never wanting to move away from New York.

It's the only other city I've been to that has the kind of charm and swag that's inspiring and up lifting. Even gloomy, rainy days somehow feed into the romance of the landscape. I've really been feelin' it and I'm thrilled that I get to go there a bunch recently. 

I work with Swarovski consistently and their Paris office often have activations and events that need content. They really understand the value video plays into them sharing their story with the world and our partnership is a true collaboration of ideas and vision which makes it even more fun to work with them.   

This couture week they invited me to Paris to create a few really fun videos  

  • Backstage and runway of the Alexandre Vauthier show
  • The Vogue Gala
  • Schiaparelli runway show
  • A private viewing of the Swarovski Atelier Fine Jewelry Collection
  • Documentation of Swarovski's presence at the 70 Year Anniversary Exhibit at Les Arts Decoratifs

This was a crazy week of non stop work but each project was truly a wonderful experience that I feel blessed to have had. 

I also was able to check out the Lourve and the Eiffel Tower up close for the first time, ate some of the best sandwiches I've ever had and kept on running into Bella Hadid - to the point where I think its awkward that she hasn't introduced herself to me yet. 

It's fun...its always fun. And I hope I keep coming back here. 

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I'm starting to VLOG!

Humai and I have been traveling all over the world meeting incredible people and the best way we can think of sharing these experiences is through a Vlog. This particular series is for HYFN and will focus on stories of South Asians and Muslims in America. For our first episode we went to the middle of the Arizona desert where Humai shot a photo story with our friend Negine frolicking around the beautiful southwestern landscape. 

It's important to continually be working on your craft. Just as athletes train all year around we creatives need to constantly train our eye, go hard when we practice and push ourselves to take creative risks. The purpose of the shoot Humai is doing with Nagine is to tell a story and catch a vibe but more importantly it's to practice photography. To be in a completely unfamiliar landscape creating images that evoke emotion and feel purposeful. To get better with each shoot and walk away having learned something. This is important. 

And for myself this was an exercise in telling a story about a person and their day and also a chance for me to practice shooting with a drone (which is something we just added to our kit and fu*king love it). I'm constantly trying be better at storytelling and figuring out ways to create beautiful content that is engaging and fun to watch. 

Hopefully we will continue to do this with some constancy and as always welcome your feedback and thoughts.