Jeff from Blind Barber hit me up about a new set of products he was releasing called The Regimen and wanted to create some content around it. The idea was to find a few characters with discipline and passion for their craft and follow them around documenting their regimen. I was in.
Our first profile was of Chris Algieri, an undefeated professional boxer based out in Long Island. We met Chris at his boxing gym and kicked it with him for the rest of the day, ending with him taking us back to his parents house (where he lives) and cooking his dinner with us.
A few days later we went to the Paramount out in LI to shoot the fight and support our boy. Jeff and I had no doubts that he would win and we were right.
Those of you who are familiar with my work know that lately my video work has been very event and brand based and though this video is for Blind Barber it's not a brand video - it's a story about one individuals dedication to his craft. I absolutely love opportunities where I get to explore other people's lives, to sit down with them and learn, and to gain yet another unique perspective.
Spending time with Chris enhanced my outlook on personal discipline and changed my mind about boxing. I am not big on sports, and rarely ever watch fights but after seeing my first fight ever from right outside the ring I gained a whole new appreciation for the sport. And am now a rooting for #teamalgieri.
This was the final product.