A video posted by Atif Ateeq (@atifateeq) on

 

One of the things I love about film making is all the different worlds and people that its connects me to. There are very few professions that will allow you to work intimately with a variety of brands that you admire and look up to. Recently my agency, The Wall Group, set up a meeting for me to discuss shooting the Oscar de la Renta Bridal show.

I was particularly hype about this because this is one of the biggest fashion houses in the world and I've always been a fan of their work. At the meeting it turned out that I was exactly what they were looking for. Someone to document their show in a unique way and pump out some exciting content for their website and social channels.

A video posted by Atif Ateeq (@atifateeq) on

With this video I was asked to document the process a few days leading up to the show. I went in for three days capturing all the process of the dresses being made, casting and then fittings with models and then of course day of the show. It's incredible to see all the steps that lead up to a runway show. Literally months go into prepping for it and once the first model walks, you blink and its all over.

A video posted by Atif Ateeq (@atifateeq) on

I just completed the full video and submitted it to team Oscar de la Renta for review. I'm really happy with the way it came out. It has all the right elements of tone, mood and storytelling. It will be releasing soon but for now check out some BTS stuff created for their Instagram. [/one_half_last]

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